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In this 4-part podcast, we share the stories of how the heartache and challenges in our lives were the fuel that ignited our passions, called us to become entrepreneurs, and gave us the freedom to determine our destiny and fulfill our life’s greater purpose.


We hope this show inspires you to believe that within any challenge or pain lies the seeds of possibility for transformation, meaning, and purpose.


No matter where you are or what you’ve been through, you have a unique gift to share with the world—life isn’t happening to you, it’s happening FOR you.



Meet the Hosts


Joeel & Natalie Rivera

Episode 1: A Couple's Entrepreneurship Journey from Nightmare to Blessing

We are Joeel & Natalie Rivera of Transformation Services, Inc. We own a digital media publishing company. We offer training programs and publishing services for indiepreneurs who are committed to dreaming big, unleashing their potential and fulfilling their purpose.

        We have created 70 online courses and have served over 200,000 students from 195 countries, including corporate renegades who want to escape the rat race and follow their passion and heart-centered lifestyle entrepreneurs who want to make money making a difference.

        We are passionate about showing you how to create residual income by packaging what you know and love into information products, such as online courses, which is what has transformed our lives. And, one of our favorite forms of information product is life coaching, which is how we began over a decade ago, so we also offer an extensive suite of life coach certification and training programs.

        Find out more about our online courses for entrepreneurs, as well as our life coach training programs. Visit